Analytics of Wegmans’ Social Media Influence and Use of...

Analytics of Wegmans’ Social Media Influence and Use of Twitter Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them. Wegmans Food Market, Inc. is a regional supermarket chain headquartered in New York State, which has 83 stores. Since 1998, it has appeared on Fortune’s annual â€Å"100 Best Companies to Work For† list, and is ranked the fifth in 2013. This article will analyze Wegmans’†¦show more content†¦The statistics indicates that Wegmans enjoyed a decent reputation among the public. II. Twitter Analysis By October 6, 2013, Wegmans has 35,518 tweets and 61,083 followers. The number of followers has increased by 237 in the past three days since October 3, 2013. Of the 237 new followers, 38 of them are users without profile photos (just the original â€Å"egg† photos) and having few followers. In addition, 50 of the new followers have above 100 followers, and some of them are also influential users, like @XeroxCorp (57,023 followers), @mwachtel (19,751 followers), @phillygrub (9,386 followers), @anyadowning (5,490 followers), @FoodFotoGallery (4090 followers), @BostonianBows (2,743 followers), and @BelieveInSyr (2308 followers). These kind of followers would be helpful for Wegmans. Retweet Rank is a simple influence measurement tool on Twitter, which allows users to track their ranks and retweets. By October 6, 2013, Wegmans’ retweet rank is 111, 812, with an approximate of 98.05 percentile. Percentile score indicates how users score relative to other twitter users, which ranges from 1 to 100. Wegmans got 98.05, which shows that it is quite interactive with its followers on Twitter. From October 3, 2013 to October 6, 2013, Wegmans posted 84 tweets. Excepted tweets that responding to its followers, it only posted 11 tweets, all of which were retweeted below ten times. The low retweet efficiency shows that Wegmans failed toShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSpecialist: Cathleen Petersen Senior Art Director: Janet Slowik Art Director: Kenny Beck Text and Cover Designer: Wanda Espana OB Poll Graphics: Electra Graphics Cover Art: honey comb and a bee working / Shutterstock / LilKar Sr. Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Full-Service Project Management: Christian Holdener, S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendallville Cover Printer: Courier/Kendalville